Friday 12 December 2014

CHOCO-CHRISTMAS






How lucky are we? We are literally knee deep in chocolate!

We have had 3 chocolate hampers…biscuits…Quality Street…Celebrations…mince pies…mulled wine…and the rest. And for the first time in living memory we are almost too full to eat it all in one day.  Mind you Kelly might take some stopping!
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Thursday 4 December 2014

TRICKER TURNS 40!







Happy birthday to the Peter Pan of the agency world – Mr Steve Tricker!
Who’d have thought it, but he’s now reached the ripe old age of 40 – and with it a year of sporting challenges has been planned.
The British Indoor Rowing Championships in February.
The Bath Half Marathon in March.
The Three Peaks Challenge in June.
The Commando Challenge in October.
…and some sort of jog/run/crawl in December – to celebrate his 41st!

Happy birthday Mr T…and of course he celebrated in true Bluesoup style with a lunchtime buffet!
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Tuesday 2 December 2014

SOCIAL DOESN’T CHANGE ANYTHING…





Alright, so maybe this is a little contentious as a heading, but I’m going to argue that it doesn’t change things as much as some might have you believe.
You see at the end of the day, what existed before, and after, the arrival of “social” is a brand trying to reach a customer/potential customer.  And for things to work they need to connect, understand one another and then transact.  All being well that transaction will be a success and so starts a long term, meaningful and rewarding relationship for both parties.
So why should they connect?  Well the brand will have a set of values and a clear proposition that the consumer relates to.  These will set it apart from its competition and as such create the unique space for a relationship to form and grow.  The way in which the brand behaves and the how/what it communicates will be consistent and appealing to the consumer.
Our job as a marketing communications agency remains the same; namely to identify which channels are going to be the most effective at engaging the consumer and how they compliment one another in order to deliver the message and enable a meaningful relationship to develop.  Talking broadly and traditionally, TV gave you stature and numbers.  Press gave you the opportunity to communicate more detail, radio offered frequency whilst direct mail was the tried and tested response platform.  Social is simply another weapon to be added to the arsenal.  Don’t get me wrong, the mind blowing opportunities it offers, inconceivable just a few short years ago, will have a profound and irreversible impact on the way we do things.  Who would have thought that we would hear back from consumers?  That they would be engaging with brands (look to the BT wedding for an example)? It was all pretty easy when we simply broadcast our chosen message to the masses, but now that they each have a voice….
However, without a clear understanding of the brand, what it stands for, how it differs and what its unique proposition is, social is just another channel to be misused and abused by marketers and agencies.  And this is my point.  The web is littered with examples of brands (often led by eager agencies) jumping on the social band wagon with no real understanding of why they are there or what they are trying to achieve…in the same way that TV is full of advertisers swept up in the glamour of being on the box when it was never the right place for them to advertise.  If there is no understanding, there can be no direction.  It’s a bit like trying to stage a firework display with all the fireworks still in the box.  There’ll be a huge amount of noise, light and energy (and you’ll waste a load of money!) but no direction and no discernable display.  Better that you take the time to understand the individual fireworks and how best to use them together to create a memorable display.  And whilst there may not be as many examples, look again at how powerful the correct execution of social can be – Cadbury’s Gorilla or more recently the T-Mobile Royal Wedding video.  These demonstrate an acute understanding of the brand, the consumer and the channel.
So as the headline of this article states, social doesn’t change anything.  Unless you have a fundamental understanding of what it is your brand stands for and its proposition, social will simply provide another opportunity for you to waste time, energy and budget.  Sadly a lot of the so called experts are technically very talented but lack the fundamental ability to understand and utilize the power of brand…and in a tough economic climate that can be all that separates the weak from the strong.

So my parting thought.  Beware of rushing into the exciting new world of social just because everyone else is doing it.  Rather, take a breath, understand your brand and what it’s trying to achieve.  Then look at the communication platforms that are available to you and utilise them in a planned and appropriate way…and I’ll be gob smacked if social isn’t a massive & influential part of that mix!
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Thursday 16 October 2014

BUNDLES OF JOY






We’re delighted to announce that we’re now working with Bundles of Joy. The online store selling luxury, stylish & personalised gifts for babies & children.
Initially the brief looks at Paid Search but there are already wider conversations regarding other media channels to develop the brand and seize tactical and seasonal opportunities.

Great products. Superb site. Delighted agency!
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Wednesday 15 October 2014

MERCEDES BENZ BACK ON AIR








We’re delighted that Mercedes Benz South West dealers are back on TV promoting their October used car event.
As ever a rapid turnaround of airtime booking and film editing in just over a week but the ad is approved and on air!
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Wednesday 1 October 2014

CHECK OUT OUR INFLATABLE DISPLAY STAND!







Bluesoup needed a display stand – but run of the mill wasn’t an option.
Step forward the inflatable option! Check it out here.
Exciting or what?
Nuff said!


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Friday 8 August 2014

PURE TV GOLD......









We were chatting the other day about the campaigns we’d created & worked on and by golly there are some greats in there! So, in a homage to some pure gold we put together a cheeky little reel of the ads – good and bad.

Enjoy it here….
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Friday 18 July 2014

MERCEDES-BENZ WEBSITE





The new Mercedes-Benz South West dealership responsive website has gone live. Check it out, not only is it mobile friendly and responsive, we think it looks great too.
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Sunday 22 June 2014

SHE'S TIED THE KNOT....!





A massive congratulations to Mr & Mrs Peters. Amazing service and a wicked party.
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Friday 6 June 2014

BIRTHDAYS R US!





I’m not sure that we’d have ever imagined a week where even the sweet toothed Bluesoupers would feel caked out….but this has been the week! In the last 4 days, we’ve celebrated birthdays for……



-Kelly “Marauder” Mitchell
-Steve “Banger” Sanger
-Kate “have I mentioned I’m getting married” Simpson
-Chris “I support the All Blacks” Turner


Now the challenge – can you put them in order of age…..?? You won’t find Chris on our website as he works for our friendly charity Edukid up the corridor. Who’s the oldest…who’s the youngest?!

Might even be a prize for the first correct answer. Good luck!
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Tuesday 27 May 2014

COMIC SANS? NO!!!!


Not that I consider myself a ‘font snob’ but there are sometimes that you have to admit that Comic Sans doesn’t lend itself to design. What do you think? Made me shed a little tear.


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Friday 2 May 2014

HAPPY BIRTHDAY TO THE GRUFFALO





Where else would the Gruffalo choose to celebrate his 15th birthday? Eden of course.
To make sure the party went with a swing, we supplemented a short high frequency burst of radio with local press ads and the promo people handing out party hats, invites and offering Gruffalo face painting.

And the results – a birthday party to be proud of!
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Wednesday 30 April 2014

WE'VE WON TGA MOBILITY!








Exciting news – we’re TGA’s new agency!
TGA are one of the country’s leading mobility scooter manufacturers and they were looking for a boost to their advertising.
Welcome Bluesoup – offering refreshed creative, a mildly obsessive approach to response analysis coupled with ruthless negotiation.

Away we go!
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Monday 7 April 2014

BUNNY GIRLS ARE A GO-GO!




Having sourced the Eden-esque ears to promote the Story of chocolate at Eden over Easter we despatched the promo team, complete with ears, and 20,000 mini chocolate eggs to the streets of Cornwall.
Supporting our promo team was a host of other local media and a fleet of Advans.
The results – a bustling Eden Project over Easter weekend.

Boom.
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Friday 28 March 2014

WE'VE WON EDEN'S PPC ACCOUNT





We’re delighted to announce that as of April we’re going to be responsible for managing Eden’s Paid Search activity.
The brief is a pretty simple one – drive visitors to Eden, and sell more stuff in the online shop.
A thorough analysis of the existing account showed gaps and opportunities which we are now targeting…hopefully in time for Easter.
This is a great win for Bluesoup and demonstrates our unique blend of offline and online expertise.


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Thursday 27 March 2014

FANCY A 30% INCREASE ON YOUR ADS?!




Welcome new client – Awe energy.
After a thorough ad redesign we’re pleased to announce that responses to the first ad were up over 30% on previous ads.

Roll on the next burst – and maybe even some TV.
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Monday 3 February 2014

1ST CAMPAIGN FOR EDEN GOES LIVE!





How excited are we?
Our first campaign is now live to support Eden’s half term Freaky Nature campaign consisting of a raft of 6 sheets, 4 sheets and buses around Cornwall.

Exciting plans for later in the year…. Watch this space!
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