SECRET SANTA THE BLUESOUP WAY

CHOCOLATE OVERLOAD IN THE BLUESOUP OFFICE

Christmas has come early in the Bluesoup office this week! We've been spoiled with gifts and lots of chocolate, no complaints from us Bluesoupers though.. will the chocolate make it to January?

THE BLUESOUP CHRISTMAS PARTY...

There were 12 in the bed and the little one said.... 

We all had a lovely time at the annual Bluesoup Christmas party this year, despite some fragile individuals at work the following Monday we're looking forward to seeing what the 2017 edition has in store.

GOOGLE SPECIALIST CHALLENGE COMPLETED

Our Digital Media manager Andrea completed the Google Specialist challenge! (she even has the snazzy certificate to prove it.) This means that Andrea was successful in the Search, Display, Mobile, Video & Shopping Exams, we are all very proud! 

EXODUS APPOINTS BLUESOUP AS NEW MEDIA AGENCY

After a 9 agency pitch we’re delighted to announce that we have been appointed media buyers for Exodus.  

We’ve got lots of exciting things planned to launch

 from Boxing Day –  so watch this space….

2016 CHRISTMAS AD ROUNDUP

There's something so heartfelt about Christmas adverts, perhaps its the gentle reminder that Christmas is creeping up on us or the buzz that surrounds the festive ads- here is a roundup of a few we've been loving.

THE IMPORTANCE OF FACEBOOK FOR YOUR BUSINESS

Worldwide, there are over 1.79 billion monthly active users on Facebook, making it the perfect platform to showcase and generate sales for the products or services that your brand has to offer. The information gathered on these huge audiences allow us to tailor your ads to the specific location, interests and demographical features of the individuals- contributing to a more engaged and therefore more likely to click audience. This type of targeting also allows us to engage with people who have similarities to your customer base and are more expected to show an interest in the services or products that you’re showcasing, this creates effective and personalised adverts for an audience that are inclined to interact. Typically, Facebook users check their news feed more than once a day- creating repeated exposure for your ads and opportunities for re-targeting at a later date. As of November 2016, Facebook had a recorded 1.66 billion mobile users per month and Facebook Ads allows you to reach these users direct and in the palm of their hands. As you can see - Facebook advertising is an excellent contribution to your business and marketing strategy and Bluesoup are here to help!

ANOTHER QUALIFIED BLUESOUPER

After lots of studying, training and support from the team we are very pleased to announce that Dayna has passed both her Google adwords & inbound marketing exams! 

MARINE CONSERVATION SOCIETY CHOOSE BLUESOUP

After a competitive pitch we are very excited to be working

 with Marine Conservation Society to help increase membership and adoption in the run up to Christmas.  Their ad campaign will consist of design, print & digital display advertising, including PPC.

THE EDEN ADVAN LIGHTS UP CORNWALL

The Eden Advan is out and lighting up the streets of Cornwall! 

It gleams, it glistens and we couldn't be happier with the design of the Ad that compliments Eden's latest event. 

Looking for an innovative way to promote your product or service? Get in contact! - hello@bluesoupcomms.co.uk

THE BLUESOUP CHRISTMAS PLAYLIST

Things are beginning to get festive here at the Bluesoup office! Here are a compilation of our favourite Christmas songs.

DECK THE HALLS

December is among us and festive air fills the Bluesoup office this afternoon... The Christmas playlist is on, advent calendars have been opened and the tree is glistening!

CONNECTION

We spend our lives trying to distinguish ourselves from each other, when we equally need to be concerned about what connects us. But what does connect us? Affinity, purpose, beliefs, DNA, conversation, interests, a purpose, experience, geography, traits, even laughter. Connections both revolve and evolve.

Something has changed though. Something fundamental and something scalable. Two hundred years ago, we started off with people. It was a people to people environment. Then industrialisation happened. The mass production of goods that we over consumed. All thrown in with the mass adoption of the television. Since then there have been rapid shifts from computers to the internet, web 2.0 and presently social media. Which ironically has all led back to people again. The difference this time is the size or, should I say, number of our connections. Pre industry revolution this was probably 200 people, now it could be 2 million!

Humans are social, living things like ants, bees and birds! We can get gripped by a connected urge to add intelligence to each other. Through lots of connections we can potentially arrive at greater solutions for all. Connection isn’t primarily about marketing or selling, its about peer to peer value creation. These new ways of connecting are driving the conversation away from organisations and brands. A brands role has changed from dictating the conversation to facilitating the connections between people!

The possibility of being connected to thousands of people can be exciting as much as overwhelming. It’s impact is significant, if not liberating. Whilst at one end of the spectrum we will have the ability to scale up those connections very quickly and innovate on an unprecedented scale, we will also have to solve critical issues. There are some obstacles to remove, some difficulties to suppress.

When the uninitiated mass majority arrive over the hill, there will be conflict for those connections, people will try to ’sell’ those connections, people will inevitably abuse those connections. We will need to learn how to manage those connections whilst at the same time influence them. How do you filter and engage simultaneously? How do you automate in parallel with expressing the personal aspects of a brand? Tools to aid are emerging but they are in their infancy.

There is an enlightening buzz around how we enable our joint connections connect to each other and how those connections will bind consumer and business communities around brands. Our brains are social, they love to converse, talk, share and experience together. Connection can bring about momentum, many businesses never thought they had!

BLUESOUP LOVE NORTH DEVON

From sandy beaches to Hockings ice cream, we've taken to the wonderful world of Pinterest to show you why we love North Devon! 

We Are Bluesoup

MYRTLE THE TURTLE

Meet Myrtle! Our very own office Turtle thanks to Marine Conservation Society.

Here's how you can sponsor one too: 

http://www.mcsuk.org/support_mcs/Join+Donate+Adopt/Adopt+a+turtle/Adopt-a-Turtle

OUR NEW OFFICE

It's Day One in our sparkly new office!  All the planning and hard work has payed off and we couldn't be happier to have a lovely office space to plan and unveil exciting projects for brands and campaigns. 

WE'RE WORKING WITH BOURNE LEISURE!

We couldn’t be happier to announce that Bourne Leisure have asked us to develop the creative look & feel for their summer trade campaign for the Haven brand.

Brainstorm with designs to follow…….

GENUS HIRES BLUESOUP

Innovative performance garden clothing brand Genus has appointed Bluesoup to tighten the brands look & feel, with a wider brief to consider media planning & buying too.

Initial work will revolve around working on a short term flyer for the Hampton Court Flower Show to go alongside a new show stand design. Future wrk will include art directing a new photo shoot for the new range of tops and fillets out later this year.

WE ARE LEGENDS OF ROCK

What a great end to a week! Through consistent PPC work and ensuring and maintaining the best possible results for our clients, combined with certificated qualifications from Google- we're a winner in the Ready To Rock competition!

PADDLE PILLOW AD DEVELOPMENT

Innovative surf product Paddle Pillow needed a fresh approach to its advertising.  Designed to be slipped into the chest space of a wetsuit the pillow eases back pain and also increases the power of the surfers stroke.

A revised media schedule complimented the new designs…and the agency is now the proud owner of 2 Paddle Pillows so expect improved surfing performance from the Bluesoupers!

IMAGINE IRELAND EXTEND CONTRACT TO INCLUDE DIGITAL & SEM

After a concurrent trial with the incumbent agency and an early morning meeting at a Manchester Airport hotel, we’re pleased to announce that Imagine Ireland have extended the current offline relationship with Bluesoup to now include all digital activity – but with the bulk of the expenditure on PPC.  The trial highlighted the positive impact of the proposed changes suggested by Bluesoup which clearly showed the benefits of switching the account to Bluesoup.  Work starts in earnest on 1st April…..

KATE VISITS UGANDA WITH EDUKID

We are so proud of all the amazing work our very own Kate

has been doing in Uganda this week for @edukiduk. 

BLUESOUP TAKE ON COUNTY LANDROVER E-CRM

This has to be Ben’s dream job – working with the local Land Rover dealership!  We’ve been asked to help develop an ongoing sales e-CRM and then purchase cycle e-CRM solution for the dealership.

The work involves developing e-templates, copywriting & managing the various lists….together with a few visits to the dealership! What’s not to like?!

WHAT A TREAT!

We do a fair bit of driving – and we can sometimes be encouraged to buy little treats that are on special offer. So what did we discover today, on the way back from presenting initial thoughts to Lyme Bay…..?

Certainly not something that we would ordinarily jump at…..

Kinder Hippos.

And before you scoff – give one of these cheeky chaps a go.  You’ll be pleasantly surprised!

ROLLASOLE CHOOSE BLUESOUP

Innovative footwear saviour to countless ladies, Rollasole, have asked Bluesoup to take on their media activity.  Starting with paid search, but with a wider long term remit to look at other channels, Bluesoup have been challenged with helping raise brand awareness and driving sales of this innovative and amazing rage of shoes.