Monday 31 July 2017

JOURNEY INTO SPACE


To celebrate the summer Space programme at Eden we’re taking a 20ft tall inflatable astronaut around the beaches and campsites of Cornwall.  The inflatable adds a new level of excitement and interactivity to the campaign this year and is complemented with a team of promo staff and media walkers.  After the first few days the feedback from the public has been fantastic with many able to ask the promo team about the programme.  The spaceman is the draw and demonstrates how approachable the 2017 campaign is already proving to be.  And getting the opportunity to spend the summer on the beaches of Cornwall isn’t a bad job either!
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Tuesday 20 June 2017

WE'RE HIRING - DIGITAL MANAGER / PAID SEARCH MANAGER


Digital Manager/Paid Search Manager 
£ dependent on experience

Bluesoup is a creative, response led advertising agency based on the North Devon coast, boasting a broad and exciting stable of clients such as the Eden Project. We are one of the fastest growing agencies in the South West and have an enviable track record of winning and retaining clients.
The immediate role is to take over and continue the good work on the agency’s largest digital accounts; recommending strategies, executing those strategies and then reporting on the results post campaign.  However, looking ahead this is an area of the business the Directors are keen to grow and develop even further given our track record of outstanding results in the digital space.  As such, for the right individual, there is the opportunity to manage the wider team and take a more active role in the development of the agency’s digital strategy and resource.

The successful candidate will be AdWords qualified.  They will have a detailed working knowledge of the Google & Facebook platforms as well as a thorough understanding of Analytics.  They will have a proven track record of success in developing accounts from scratch, or rebuilding those they inherit to deliver tangible results.  A working knowledge of scripts would be advantageous.

The right person will be organised, numerate and confident in Excel & Google Sheets.  They will be a team player with a can-do attitude, keen to teach, as well as learn from, others. They will need to have an analytical mind and be able to provide concise yet incisive post campaign analyses, and then use those learnings to inform future campaigns.

They will be deadline oriented, able to manage under pressure and capable of managing multiple priorities at once when required whilst always maintaining a keen eye for detail.

They will report to the Managing Director but liaise directly with the client and the internal account managers as well as the rest of the Digital team.

If you think you’ve got what it takes to be a Digital Bluesouper, send your CV and salary expectations to Ben Duhig, Managing Director, at ben.duhig@wearebluesoup.com


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Wednesday 7 June 2017

HAPPY BIRTHDAY ANDREA!


Happy Birthday Dre! from all of the Bluesoup team. 

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Wednesday 17 May 2017

CAKE!


Take a look at what our very talented designer Kelly baked at the weekend! 


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Thursday 4 May 2017

HOLLYWOOD MEETS BIDEFORD


The filming for the 2018 film 'Guernsey' has begun and Bideford has started it's transformation from little white town to Hollywood film set. 



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Thursday 27 April 2017

PETE'S 2K CHALLENGE


Pete's challenges continue and today's involved more than eating horrible flavoured jelly beans. Today Pete had to complete the 2k rowing machine challenge...

and... he did it! with a time of 9 minutes 50 seconds. 



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PETE BAKES...


As Pete approaches his last few days at Bluesoup he has been set a series of challenges...

Today's challenge was for him to take to the kitchen and bake a cake (not bad for a microwave job Pete!)
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Tuesday 18 April 2017

GOLFING WIN FOR BLUESOUP ACCOUNT DIRECTOR



This weekend our Account Director Steve took part in the Keith Durban Easter Monday Mixed Greensomes at his local golf club alongside 13 other pairs and placed 1st! Well done Steve.


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Tuesday 11 April 2017

A REBRAND FOR HUGHES...


Hughes, a local opticians came to Bluesoup with visions of a rebrand. They wanted something contemporary that complimented their service and so here's what Bluesoup came up with...

What do you think of the finished product? 

Want a rebrand?... Get in touch! 
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Wednesday 5 April 2017

AN INVITATION TO THE CINEMA...


The moment has arrived, the lights dim, the smell of popcorn fills the air, the Invitation To Tuscany cinema ad plays... 

Bluesoup were delighted to help Invitation to Tuscany with their cinema ad, click the link below to view the finished product. 

https://www.youtube.com/watch?v=cKNzyLck1gs

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Monday 3 April 2017

THE PREMIERE OF THE NEW TGA AD



After the success of the previous TGA ad, here at Bluesoup we're very excited as this morning the 2017 TGA TV advert goes live! 


Want to launch your own TV advert for your brand or product? Get in touch with Bluesoup today! 
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Friday 17 March 2017

ON SET WITH BLUESOUP - THE TGA TV AD


We're excited to be shooting the new TGA ad for 2017! No spoilers for now but watch this space....
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Tuesday 7 March 2017

AN INTRODUCTION TO ADVERTISING ON SNAPCHAT





Snapchat, an ever growing and oh-so powerful social network that has taken the world by storm..

 To be precise,over 150 million people daily use Snapchat to send images to their friends, watch stories and see events that are happening around the world. 

And it's no wonder that we have now started using Snapchat for advertising, everyday Snapchatters watch over 10 billion videos! Snapchat is a great storytelling platform and a way to promote your content to millions of engaged users. 

There are 3 main types of Snapchat ads: 

  • Snap ads
These are videos that can last up to 10 seconds, these come with a 'swipe up' option allowing mobile users to be diverted to a landing page of choice, an app install page, article or a longer video.  

  • Sponsored Geo filters
These are a non interactive way to add your company trademark onto Snapchat, when Snapchatters are in a specific location they will be able to see and use your Geofilter to share with their friends, family and social media channels. 

  • Sponsored Lenses
These offer a completely new take on brand activation, allowing brands to make a great impression and offer something advertorial for them to interact with. When Snapchatters are finished playing with the filter they can easily share these and promote the brand to a further degree. 

If advertising on Snapchat sounds like something you'd be interested then Bluesoup can help! 



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Tuesday 21 February 2017

CLEVER AND CREATIVE BUS ADS





There's something so unique and eye catching about wrapping a bus with your brand name, product or service. Here are a few of the ideas that we like! & don't forget, if you want your company to take over the outside of a bus and draw attention to the message that you're sending out, Bluesoup can help! 

*photos not taken by Bluesoup. 
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Friday 17 February 2017

THE EVOLUTION OF TECH : CHAT BOTS


We aren't quite at the stage of driving around Deloreans and riding hoverboards to work but technology has taken a huge turn over the past 5 years- so much so that we are now able to depend on Robots to inform us and even go as far as diagnose our medical issues. 

Chat bots are huge right now and are set to be the next revolution in tech as we head deeper into 2017, they are already a huge success in the Asia-Pacific region and are slowly making their way across seas to aid businesses and consumers with their daily needs. 


No, they cannot cook your meals or do your hoovering for you (yet) and we cannot usually see these chat bots but as time progresses, every time you start Live Chat on a site you will actually be communicating with a robot as opposed to a human. This allows businesses to enhance their customer experience and provide the 24 hour service and attention that in some cases, humans wouldn't be able to provide.


They also give us a better insight into our customer types, behavioral factors of these customers, peak visiting times, any trends in concerns etc to build a more in-depth profile and improve customer service experiencing and advertising targeting- more so than we currently can. 


So far banks, restaurants, insurance companies, hotels and many other companies are utilizing these chat bots to enhance their customer experience but as this technology is developed more we will see these chat bots become part of our everyday lives. 

What do you think of these chat bots? useful or useless? 



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Monday 16 January 2017

WHO DO THESE BELONG TO?



Can you guess which Bluesouper received these for Christmas?


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Tuesday 10 January 2017

CARROT CAKE ON A GLOOMY TUESDAY


The skies are grey, the temperature has dropped and we have managed to eat our entire stash of Christmas chocolate.. 

January is well and truly upon us, and what better way to cure the post Christmas blues than some delicious cake! 
A big thank you to St Austell Printing for our lovely delivery of cake this morning.
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Wednesday 4 January 2017

HAPPY NEW YEAR!



Happy New Year from all of us here at Bluesoup! 

Stay tuned as we are working on many exciting things for this new year, all of which will be appearing across our social media platforms. 

Here's to another fantastic year in the Bluesoup office.



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