ON SET WITH BLUESOUP - THE TGA TV AD

We're excited to be shooting the new TGA ad for 2017! No spoilers for now but watch this space....

AN INTRODUCTION TO ADVERTISING ON SNAPCHAT

Snapchat, an ever growing and oh-so powerful social network that has taken the world by storm..

 To be precise,over 150 million people daily use Snapchat to send images to their friends, watch stories and see events that are happening around the world. 

And it's no wonder that we have now started using Snapchat for advertising, everyday Snapchatters watch over 10 billion videos! Snapchat is a great storytelling platform and a way to promote your content to millions of engaged users. 

There are 3 main types of Snapchat ads: 

• Snap ads

These are videos that can last up to 10 seconds, these come with a 'swipe up' option allowing mobile users to be diverted to a landing page of choice, an app install page, article or a longer video.  

• Sponsored Geo filters

These are a non interactive way to add your company trademark onto Snapchat, when Snapchatters are in a specific location they will be able to see and use your Geofilter to share with their friends, family and social media channels. 

• Sponsored Lenses

These offer a completely new take on brand activation, allowing brands to make a great impression and offer something advertorial for them to interact with. When Snapchatters are finished playing with the filter they can easily share these and promote the brand to a further degree. 

If advertising on Snapchat sounds like something you'd be interested then Bluesoup can help!